I am particularly interested in Kris Sowersby's work within logo design. I find it very interesting how he uses his vast experience in type design, and applies this to the logos he creates. Most logos, in my opinion are image based, but I find his to clearly be type-based, and I find this a very interesting idea. I would like to develop my own logo designs in a similar fashion if I am given a brief that allows me to do so.
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